CJR Beverage Solutions

A Colorado Based Wine and Spirits Brokerage.

We are a full-service marketing and branding agency with over 35 years of experience in the beverage and hospitality industry. Our focus is on building distribution and brand awareness across both restaurant and retail channels. While we maintain strong relationships with national and regional chain outlets, our specialty lies in working with independent operators. We represent a curated portfolio of small, family-owned businesses from around the globe..

Learn more

Our Services

  • Utilizing established and varied distributor network

    Appropriately matching brands with effective sales teams

    Coordinating pricing and programing to fit strategic targets

    Effective brand launches through sales training, sampling and education

  • Established connection with hundreds of key buyers

    Broad account penetration in Colorado, Texas, Missouri and Kansas

    Excellent understanding of how the markets work and what the buyers want

  • Multi-tiered support for new and established placements

    Support via in-store tastings, staff training, wine dinners and public education

    Highlighting products with proper signage, location and pricing

  • Develop strategies for stocking and diversifying portfolios

    Evaluating existing collections for value and drinkability

    Assistance with downsizing collections

  • Evaluation of all front-of-house service and beverage programs

    Recommendations on beverage programs and maximizing profitability

    Waitstaff training and education

  • Private wine education seminars

    Food and wine pairing classes

    Zoom events with select wineries from around the world

Our Mission Statement

We are a full-service company dedicated to representing and promoting small, family-owned wine and spirit producers, drawing on more than forty years of industry experience. Through our close-knit relationships with distributors, retailers, and restaurateurs, we position your products at the forefront of top on- and off-premise outlets across the Colorado, Texas, Missouri, and Kansas markets.

Leveraging our wide-ranging distributor network, CJR Beverage Solutions serves as a liaison between our producers, brand programmers, and the sales teams responsible for executing targeted goals. Far more than an induction engine, we help ensure that once products are placed, they receive the sell-through support necessary for long-term success. Through strategic placement, staff education, product demonstrations, and curated dinners, we ensure our clients are confident in—and satisfied with—the selections they make from our portfolio.

Our connections and experience help your products gain the attention and placement needed to grow sales, expand distribution, and build public awareness. Whether introducing a new product or market, managing distributor realignment, increasing visibility for existing brands, or supporting well-established labels, we are your comprehensive beverage solution.

Meet the Owner

Christopher Rowe, Chief Wino

Chris began his career in the hospitality industry while attending Boston University, where he pursued a degree in Hotel and Restaurant Management. He moved to Chicago in 1990 to work with the Lettuce Entertain You Restaurant Group, where his growing interest in wine led him to formal studies at the Chicago Wine School.

After relocating to Denver, Chris worked for the California Café, where he established a school for public wine education. This program later expanded to several outlets, including The Seasoned Chef and City Wine. Following thirteen years in the restaurant industry, extensive travel, and a deep commitment to the Court of Master Sommeliers program—ultimately reaching the Advanced level—Chris shifted his focus full-time to wine and spirits education and sales.

During this period, he founded Barique, a multifaceted company offering restaurant consulting, wine education, private and commercial wine storage design, and wine cellar management services.

Chris began his career on the wholesale side of the wine industry in 2001, spending more than four years at Southern Wine & Spirits of Colorado as Director of Education and Vice President of the Signature Fine Wine Division. While managing portfolios of family-owned wineries, he became closely acquainted with the wines, winemakers, and families of Old Bridge Cellars.

In 2005, Chris accepted the role of Central States Sales Director, representing a collective of fiercely independent, artisan-focused winemakers. Over the next twenty years, he grew alongside the company, eventually serving as Division Manager—overseeing half the country—and as Chain Accounts Manager.

In 2026, Chris embarked on the next chapter of his wine and spirits journey with the founding of CJR Beverage Solutions. CJR Beverage Solutions is a full-service brokerage and marketing group dedicated to championing family-owned wineries and spirits producers who pursue truly distinctive, regionally driven styles that stand confidently among the world’s best.

Our Partners

Our Portfolio represents a dynamic blend of wineries, personalities and lifestyle products. We’re personally hand selected each one to fit our goal of bringing family owned, sustainably produced, and regionally focused beverages to you.

Chateau La Roberterie

Faux Wine

Baobab Wines

Cuatro by Lanceritas

Specialty Cellars

I have had the pleasure of working with Chris Rowe at Old Bridge Cellars for over 20+ years. During that time we have been able to continually expand his responsibilities to include wider geography, direct reports and additional National and Regional HQ accounts (both On and Off Premise). Every time we piled on more work Chris stepped up to take on the additional; tasks, often while sacrificing personal time in order to finish the job. This extra effort always moved our company further along with direct revenue benefit. Being a small company we have to have all of our team where many hats. Distributor Manager, Inventory and Logistics specialist, Pricing and Promotion manager. Building and managing against annual planning horizons. Chris has expertise in all these areas while never losing the fact that he is also a “Wine Guy” with an experienced palate and a global knowledge of this vast wine business. I would partner with him in any company or project and know that he will bust his butt to meet our objectives.

Rob Buono, President, Old Bridge Cellars

Testimonials

Rick DeGrande,

Vice President, Old Bridge Cellars

Chris worked for me for twenty years and is one of the most passionate, knowledgeable and hard-working people in the business.  His impressive wine knowledge, public speaking skills and enthusiasm keep him in high demand for distributor sales meetings and key account events.  He’s developed significant relationships with distributor sales teams and key accounts both on-premise and off-premise through his impressive time in the market across all states he’s managed.

In addition, his proficiency in distributor management and ability to negotiate pricing and programing drives business while keeping within budget guidelines.

Chris is a true professional and a team player that possesses a comprehensive understanding of brand building.

Rick DeGrande Vice President, Old Bridge Cellars

I have had the pleasure of working with Chris at Old Bridge Cellars for more than 15 years, and he has consistently been someone I could rely on. He was always the first to respond when support was needed—whether for pricing, inventory, or broader business challenges—and his responses were not only timely, but thoughtful and thorough.

 Chris has an exceptional ability to see the big picture and understand how decisions at the local level can impact the business nationally. He regularly anticipated challenges before they arose and addressed them proactively, demonstrating a level of organization, determination, and strategic thinking that sets him apart.

 These qualities are a major reason Chris was selected to move into a leadership role at Old Bridge Cellars, where he applied the same disciplined approach to guiding teams and helping managers achieve their goals. He has always viewed colleagues as true partners, working collaboratively to elevate the entire organization—not just his own responsibilities.

 Equally impressive are the strong relationships Chris has built with team members, distributor partners, and winery owners. Those relationships are a key contributor to Old Bridge Cellars’ long-term success. Chris also excels at strategic planning, with a clear ability to balance immediate priorities while planning for the future.

 There’s a saying that people don’t go to work for companies—they go to work with people. Chris exemplifies this philosophy. I would highly recommend Chris and his new company to anyone looking to build, grow, or expand their business. He will be an invaluable partner and a driver of both immediate and long-term success.

Mark Crisler, President Trellis Wine & Spirits

I can vouch for Chris and his industry knowledge, customer relations and extreme work ethic. He was a huge reason behind the success of Old Bridge Cellars here in MO and across the Midwest for 20+ years. Chis is a top-notch person, in and outside of work, and I would hire him in a heartbeat if he would move to MO!

 

James Hallet

Director of Trade Development

Breakthru Beverage Missouri